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Burberry Returns to London Nights for Winter 2026 Campaign

Cinematic River Thames imagery signals a strategic refocus on Burberry’s core outerwear under Daniel Lee.

Overview

  • Burberry has unveiled its Winter 2026 campaign built around after-dark views of the River Thames and London landmarks, with images shot by Glen Luchford.
  • The campaign stars FKA Twigs and Romeo Beckham, and FKA Twigs’ music scored the runway to link the brand’s visuals with a musical mood.
  • Daniel Lee framed the casting as embodying London’s energy, and the campaign echoes the Tower Bridge–inspired set used at Old Billingsgate Market for the recent show.
  • The collection reframes signature outerwear for evening wear, including a silk Hoxton trench, leather shawl-collar coats, leather jumpsuits, kilts, and tailored pieces that blend sportswear and suiting.
  • Burberry’s imagery and product choices align with CEO Josh Schulman’s push to sharpen the house around trenches, scarves, and riding-boot–style accessories while blending music and fashion to refresh the brand’s London identity.