Overview
- Citing its trading update on Friday, Burberry said first-quarter retail revenue rose 5% to £455 million for the 13 weeks to June 27.
- Performance diverged by region with the Americas up 12% and Greater China up 9% while EMEIA sales fell 3%, a decline the company linked to reduced tourist spending from the Middle East conflict.
- For the first time in three years Burberry recorded growth across womenswear, menswear, accessories and childrenswear, led by double-digit outerwear demand and a campaign that drove a 19% rise in new rainwear customers.
- Management raised first-half wholesale guidance to high-single-digit growth, reiterated full-year targets, said it has delivered £80m of a planned £100m in annualised savings by FY27 and expects about £120m of capital expenditure.
- Investors reacted cautiously and sent shares down roughly 5–6% after the update, leaving the turnaround on track but fragile as Burberry presses on with restructuring and store expansion plans including a Milan flagship in H2 2027.