Overview
- Atlas Survival Shelters owner Ron Hubbard told The Telegraph that inquiries and orders have risen tenfold since the U.S. and Israeli strike on Iran earlier this month.
- Hubbard said at least two senior Trump Cabinet officials inquired about or purchased shelters, though he declined to name them, and Snopes reported it could not verify the claim.
- The Department of Justice responded to inquiries by calling the rumor "completely false," and no other Cabinet offices had confirmed or denied by publication time, according to Snopes.
- Atlas markets underground shelters designed for nuclear, biological, and EMP threats, priced roughly from $200,000 to $5 million with optional high-end amenities such as cinemas and pools.
- Hubbard said 2026 sales are averaging about $2 million per month and predicted a jump to as much as $50 million next month, against a backdrop of wartime casualties, Trump’s remarks that "some people will die," and a White House statement that conscription has not been ruled out.