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Bungie’s Marathon Sales Estimated at 1.2 Million as Steam Leads by a Wide Margin

Independent data signals strong PC retention with a weaker PlayStation share than expected.

Overview

  • Alinea Analytics, which published its report Tuesday, estimates about 1.2 million copies sold across PC, PS5, and Xbox, with roughly 70% on Steam.
  • Forbes reported unnamed Bungie sources said the figures are very close to internal numbers, offering rare corroboration in the absence of official stats.
  • Daily active users peaked near 478,000 at launch and settled around 345,000, with the Cryo Archive endgame release lifting the latest weekend average to about 380,000.
  • Playtime is heaviest on PC, with Steam users averaging about 28 hours and deep cohorts past 50 and 100 hours outpacing consoles, which average roughly 16–17 hours.
  • Coverage describes the sales as soft for a $40 new IP from a Sony-owned studio, and reporting indicates Bungie is continuing its planned seasonal updates and post-launch fixes.