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Bundesliga Poised to Move U.S. Rights to Versant and Telemundo

League is reported to accept lower immediate fees to expand free U.S. distribution on USA Network and Fandango while pursuing a large sponsorship to raise total commercial revenue.

Noch vor dem ersten Spieltag der neuen Saison zeichnen sich für die Bundesliga Mega-Deals in dreistelliger Millionenhöhe ab. Nach SP...
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Overview

  • Multiple outlets report the Bundesliga has approved final talks to transfer U.S. media rights from ESPN to Versant with Telemundo as a partner, with formal DFL confirmation still pending.
  • The proposed media package is reported to span five years and total roughly $100 million, a per-season value materially below ESPN’s prior payments.
  • Plans cited in coverage say at least 30 matches per season would air on USA Network and many games would be available free on the Fandango streaming service.
  • SPORT BILD reports the rights talks are tied to advanced negotiations on a roughly €250 million, seven-year sponsorship, which would make a combined commercial package near €440 million if completed.
  • League executives framed the shift as a strategic trade-off favoring broader reach and fan growth in the U.S., a market where the Premier League still delivers far higher rights revenue.