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Bumble Debuts ‘Bee’ AI as Tinder Expands Chemistry and IRL Pilots

The push centers on AI‑curated matches to reduce swiping, aiming to drive offline connections.

Overview

  • Bumble introduced Bee, an AI assistant that learns user goals through a private onboarding chat to power a new Dates experience, with internal testing underway and a public beta planned soon.
  • Bumble reported Q4 revenue of $224.2 million and a 7.9% rise in average revenue per paying user to $22.20, and its shares jumped roughly 40% after unveiling the AI‑led overhaul.
  • The company is rebuilding on a cloud‑native stack for a Bumble 2.0, adding chapter‑based profiles and testing a no‑swipe flow in select markets to counter swipe fatigue.
  • Tinder held its first product keynote, rolling out AI matchmaker Chemistry to the U.S. and Canada after Australia and New Zealand tests, plus a new Learning Mode that personalizes recommendations from a user’s first session.
  • Tinder is piloting an Events tab in Los Angeles for late spring and a video speed‑dating test in LA, alongside LLM‑enhanced safety tools and a refreshed design, as analysts watch for proof these changes lift retention and growth.