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Bukayo Saka Documentary The Time Is Now Set for Global Rollout During World Cup Build-Up

WhatsApp produced the film to showcase Saka’s private support network and to use the World Cup moment to grow its U.S. audience.

Overview

  • The film, announced in early June and directed by Emmy-winner Robert Alexander, will stream on Disney+ in select international markets from Friday, June 5 and will air on FOX in the U.S. on Sunday, June 7 with ESPN App streaming later in June.
  • The documentary centers on Saka’s personal journey, highlighting private WhatsApp messages, his upbringing in Ealing and candid conversations with Arsenal legend Thierry Henry about pressure and resilience.
  • Producers and press materials say the film revisits Saka’s Euro 2020 penalty miss to show how his support network and a message from Henry helped him recover from public abuse and critics' scrutiny.
  • WhatsApp and Modern Arts position the project as branded entertainment, with WhatsApp’s global head of brand saying the aim is to show real app use to boost the service’s visibility and U.S. users during the World Cup.
  • The release is timed to Saka’s peak season form and England squad selection for the 2026 World Cup, a pairing that could raise his profile further and extend WhatsApp’s marketing reach through cross-platform distribution.