Overview
- Budweiser won USA TODAY’s Ad Meter for the 10th time and second year in a row with its Clydesdales-and-eagle spot.
- AI-focused commercials from Meta, OpenAI and Anthropic clustered near the bottom of Ad Meter rankings, and Amazon’s Chris Hemsworth Alexa ad placed 11th.
- Coinbase’s Backstreet Boys karaoke concept finished last on Ad Meter, repeating its 2022 basement ranking despite broad social attention.
- Health ads drew mixed results: Ro’s GLP‑1 spot with Serena Williams ranked third from the bottom, Hims & Hers landed in the lower tier, and Novartis’ prostate-screening message placed seventh.
- De‑aging and heavy CGI divided viewers, with Dunkin’s celebrity‑packed Good Will Hunting spoof and Xfinity’s Jurassic Park reunion noted for off‑putting effects.