Particle.news
Download on the App Store

Budget Hair Stylers Surge as Amazon Axes BaByliss to £26.98 and Lidl Readies £49.99 Multi‑Styler

Holiday discounting alongside a limited in‑store launch is fuelling demand for cheaper alternatives to Dyson and Shark tools.

Overview

  • Amazon has cut the BaByliss Air Styler from £75 to £26.98, undercutting Boots and Superdrug where it is £49.99.
  • The BaByliss tool has 4,000+ reviews averaging about 4.2/5, with praise for value and speed but mixed results depending on hair type and length.
  • Lidl will sell the Cien Beauty Premium Multi Air Styler nationwide from Sunday 14 December for £49.99 in its Middle of Lidl aisle, available only while stocks last.
  • Lidl lists an extra £10 discount for Lidl Plus members through 20 December, positioning the device as a far cheaper option than Dyson Airwrap and Shark FlexStyle models.
  • The Lidl styler is reported to include two curling barrels, round and half‑round brushes, a dryer nozzle, three heat and speed settings with cool shot, ionic tech, a brushless motor and a three‑year warranty, as outlets highlight broader seasonal deals like Mark Hill’s discounted kit at Boots.