Particle.news
Download on the App Store

Bud Light Releases First Teaser for Three-Ad Super Bowl LX Campaign With Peyton Manning, Post Malone and Shane Gillis

The beer brand previews a humor-led trio of spots with further ads expected before the Big Game.

Overview

  • The sub-one-minute teaser released Wednesday shows the trio en route to a wedding with a Bud Light keg secured in the backseat.
  • Bud Light says the Super Bowl effort features three ads showcasing its signature humor and celebrity partners.
  • This campaign marks Peyton Manning’s fourth Super Bowl commercial with the brand, Post Malone’s fifth, and Shane Gillis’ second.
  • Super Bowl LX takes place Feb. 8 in Santa Clara and will air on NBC, according to The Hollywood Reporter.
  • Bud Light tied the teaser to a promotion offering $60 off a keg purchase via QR code from Wednesday through Super Bowl Sunday.