Overview
- Buc-ee’s filed a Feb. 18 lawsuit in the U.S. District Court for the Northern District of Ohio against Coles IP Holdings, owner of Mickey Mart now rebranding as Mickey’s, alleging trademark infringement and unfair competition.
- The complaint seeks cancellation of Coles IP Holdings’ trademark registrations, following a cancellation effort Buc-ee’s began in August 2025.
- Buc-ee’s argues Mickey’s smiling moose in a red hexagon and the shift to the possessive name are likely to confuse consumers with its beaver-in-yellow-circle mark, noting both mascots face right with wide eyes and smiles.
- Mickey’s lists about 42 locations in northern Ohio, and FOX 26 reports the chain introduced its current moose logo last summer; a court date has not been set.
- USA TODAY and the Statesman reported no immediate responses from the companies, while Buc-ee’s counsel Jeff Nadalo has previously stated the company will not stand idly by as it enforces its intellectual property, reflecting a yearslong pattern of similar cases.