Overview
- Buc-ee’s filed the federal trademark suit Friday, May 1, in Atlanta, seeking an injunction, destruction of signs and merchandise, a handover of profits, triple damages, and USPTO rejection of Teddy’s trademark bids.
- The complaint says Teddy’s copied the look and sound of the brand, pointing to a hat-wearing smiling animal with the same facial highlights in a red-accented shape and to names that share a two-syllable, possessive “eez” sound.
- Buc-ee’s says Teddy’s opened stores in Canton and Ball Ground near its Calhoun site and plans a Decatur location, which the owner acknowledged in March by confirming a land lease and a new LLC.
- Teddy’s owner said he disagrees with the claims and declined further comment because the case is pending, and as of Tuesday, online court records listed no attorney on file for the company.
- The case fits a long pattern of Buc-ee’s brand enforcement, including an ongoing suit against Ohio’s Mickey Mart and a prior Missouri case that preceded Barc-ee’s closing and rebranding in 2025.