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BTS Will Not Submit to 2027 Grammys Over New Asian Pop Category

The group's refusal questions whether a language-based Grammy category will expand recognition or create a ceiling for Asian artists.

Overview

  • BTS announced on July 29 that it will not submit any recordings for Grammy consideration, which removes their March album Arirang from eligibility.
  • Grammy CEO Harvey Mason Jr. said he was saddened by the decision and defended the new Best Asian Pop Musical Performance category as a way to broaden recognition for artists from Asia.
  • The category requires "meaningful use" of one or more Asian languages, and academics note that much of Arirang is in English, raising uncertainty about whether the album would even qualify.
  • Few other artists have publicly joined BTS's protest and HYBE said the boycott was the group's own choice, a sign experts say of BTS's unusually large influence in the global music market.
  • The dispute has prompted a wider debate about whether dedicated categories raise visibility for overlooked artists or institutionalize separation, and the industry will be watching if voters treat the new prize as a stepping stone or a separate lane.