Overview
- Netflix, which reported the figure Tuesday, said BTS THE COMEBACK LIVE | ARIRANG drew 18.4 million global viewers in Live+1, counting the livestream plus the 24 hours after it ended.
- The campaign generated 2.62 billion social impressions on Netflix’s channels and placed in the weekly Top 10 in 80 countries with No. 1 in 24.
- Netflix emphasized that the 18.4 million tally comes from its own first‑party data, which is not directly comparable to third‑party ratings used for events like the NFL and boxing.
- The Saturday show in Seoul was the group’s first full‑member performance in nearly four years, with in‑person turnout disputed as HYBE cited about 100,000 and the city’s system estimated 40,000–50,000 using telecom data that can miss roaming phones.
- The concert launched promotion for ARIRANG, which sold nearly 4 million copies on day one and logged about 110 million first‑day Spotify streams, with a Netflix documentary due March 27 and an 82‑date world tour starting April 9.