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BTSNetflix Comeback Draws 18.4 Million Live+1 Viewers and 2.62 Billion Impressions

Netflix frames the livestream as proof its live push can reach far beyond sports.

Overview

  • Netflix, which disclosed the figures Tuesday, said the stream reached 18.4 million viewers within 24 hours using its Live+1 average‑minute metric.
  • Daily tracking from FlixPatrol shows the special hit No. 1 in 77 of 92 countries on day one and, as of March 24, it still holds the top spot in seven markets with strong rewatch activity in Asia and South America.
  • Deadline reported 13.1 million “views” through Sunday using Netflix’s weekly charts, underscoring that outlets are citing different measurements and partners that make direct comparisons to NFL or boxing broadcasts tricky.
  • The Seoul concert at Gwanghwamun Square was BTS’s first full‑group set in nearly four years, and the label said more than 100,000 attended as roughly 15,000 police and security staff managed the crowd.
  • Next up, Netflix premieres the behind‑the‑scenes film BTS: The Return on March 27, followed by an ARIRANG world tour starting in April that spans 82 shows across 34 cities.