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BTS Kicks Off Four-Night Arirang Residency in Las Vegas

HYBE's citywide campaign is turning landmarks, transit and local businesses into ticketed and RSVP-only fan experiences to boost tourism and spending.

Overview

  • The group begins four Arirang shows at Allegiant Stadium on May 23 with additional concerts on May 24, May 27 and May 28.
  • HYBE and Visit Las Vegas launched “BTS The City ArirangLas Vegas,” a coordinated program that includes red light-ups of Strip landmarks, Sphere visuals, a branded monorail train and citywide photo activations.
  • An official merchandise pop-up at The Forum Shops at Caesars Palace is open May 21–28 by RSVP only and attendees must bring a government photo ID; HYBE warns event hours and capacities may change.
  • Organized fan events include nightclub after-parties, a stamp rally that runs through May 31, food and drink promotions across the Strip, and the group is reported to make an American Music Awards appearance on May 25.
  • Local hotels, restaurants and retailers say they have added staff and inventory to handle fan crowds, a move likely to lift short-term tourism revenue while creating extra strain on venue logistics and transit timing.