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BTS Comeback Livestream Draws 18.4 Million on Netflix

The surge signals a powerful restart for BTS ahead of an 82-date world tour.

Overview

  • Netflix, which reported Tuesday, said the Gwanghwamun Square broadcast reached 18.4 million Live+1 viewers worldwide.
  • The special entered Netflix’s weekly Top 10 in 80 countries and hit No. 1 in 24, with 2.62 billion social impressions on Netflix’s channels.
  • HYBE said more than 100,000 people gathered in central Seoul, while a Seoul city tracking system estimated 40,000 to 50,000, with about 15,000 police and safety staff deployed.
  • BTS followed the free show with an invite-only Spotify event for roughly 1,000 top listeners in New York, marking their first full-group U.S. performance in four years.
  • ARIRANG logged about 3.98 million first-day sales and record Spotify streams for a K-pop album, with a world tour starting April 9 in Goyang and a Netflix documentary due March 27.