Overview
- Netflix said Wednesday that the live broadcast of BTS The Comeback Live | Arirang from Seoul reached about 18.4 million viewers worldwide within 24 hours.
- The event was Netflix’s first live concert transmitted from South Korea and the platform’s first globally streamed live concert.
- On-site turnout in central Seoul remains disputed, with HYBE citing about 100,000 attendees, city tracking estimating 40,000–50,000, and police having forecast up to 260,000.
- BTS’s new album Arirang sold more than four million copies on its first day, according to sales tracker Hanteo Chart.
- Netflix will release the 91-minute documentary BTS: The Return on Friday, March 27, directed by Bao Nguyen and produced with This Machine and HYBE.