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BSH Reaffirms Factory Closures After Reporting €15 Billion in 2025 Sales

The move signals a push to build nearer growth markets in response to cooling demand in Europe.

Overview

  • BSH, which presented its annual results Thursday, said it will press ahead with the planned plant closures and will not revisit the decision.
  • The Neff factory in Bretten is slated to begin shutting in early 2028, a step that threatens about 1,200 jobs at the site.
  • The plan also closes the Nauen washing‑machine plant in Germany and facilities in La Follette, Tennessee, and Esquíroz, Spain.
  • For 2025, the company reported €15.0 billion in sales and a profit despite restructuring charges, and the finance chief said underlying profitability improved.
  • Executives pointed to weak European demand, excess capacity, tough low‑cost competition, and falling range‑hood demand as drivers, while IG Metall and the works council are bringing in the Ifo Institute to test alternatives for Bretten.