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Bryce Harper Says FanDuel Used His Cameo Video Without Consent

A regulatory review follows Harper’s denial, raising legal questions about unauthorized celebrity endorsements by sportsbooks.

Overview

  • Harper posted a statement and a screenshot on Monday saying he recorded a 21-second Cameo message in November 2024 for a personal request and did not consent to FanDuel branding or commercial use.
  • The Philadelphia Inquirer obtained the video, which shows Harper addressing a bettor by name and carries a visible FanDuel logo with a line referencing “your host Bryttanni from FanDuel.”
  • The clip surfaced as part of a lawsuit by Terry Thompson alleging FanDuel and others used VIP perks and rapid in-play bets called microbets to encourage heavy wagering; Thompson says he wagered about $18.5 million and lost roughly $1.5–2 million.
  • The Pennsylvania Gaming Control Board confirmed it is reviewing the matter and FanDuel reiterated that it trains employees to flag problem gambling and says it is strengthening consumer-protection policies.
  • Legal analysts say Harper could pursue claims such as false endorsement under the Lanham Act or state right-of-publicity suits while FanDuel may argue the video was a personalized Cameo request or not authorized by the company, and the dispute could prompt tighter oversight of VIP promotions and league rules on player involvement with sportsbooks.