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5mo ago

Brussels Motor Show Becomes Launchpad for New EVs as Mercedes CLA Wins European Car of the Year

The January selling show drew high-profile launches alongside the Car of the Year decision to signal cautious industry confidence for 2026.

The new Alpine A390 outside the Palais des Expositions in Brussels
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Overview

  • Kia unveiled the EV2, a small electric SUV slated for UK sale later this year at around £26,000.
  • Kia also revealed GT versions of the EV3, EV4 and EV5, emphasizing a performance push within its EV lineup.
  • Peugeot introduced an updated 408 with a striking new front-end lighting signature, while DS showed the Taylor Made DS No.4 concept shaped with input from Formula E driver Taylor Barnard.
  • The European Car of the Year went to the Mercedes CLA, whose 800-volt system currently does not work with the UK’s predominantly 400-volt fast-charging network.
  • Observers portrayed Brussels as a practical successor to Geneva due to timing, neutrality and scale, positioning it as a key barometer for the European car market.