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2d ago

Brooklyn Beckham Reportedly Paid About $1 Million for DoorDash World Cup Ad

The spot’s joke about him giving away World Cup tickets has prompted debate over whether private family conflict was used as a marketing hook.

An image collage containing 2 images, Image 1 shows Brooklyn Beckham, in a blue hoody and blue jeans, smiling and holding a DoorDash menu, Image 2 shows David Beckham, in a blue suit, blue tie and white shirt, Victoria Beckham, in a long grey dress, Harper Beckham in a pink dress and pink cardigan, Romeo Beckham in a brown suit, Cruz Beckham in a white shirt and black pants and black sunglasses
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Overview

  • The DoorDash commercial shows Brooklyn Beckham saying he will watch the World Cup from home, calling his situation “a long story” before giving his match tickets to a delivery driver.
  • Media reports attributed to Page Six and republished by The News International say Brooklyn likely earned around $1 million for the spot, a figure that remains unverified.
  • The ad went viral and drew sharp criticism with some fans and anonymous sources saying it made light of Brooklyn’s public estrangement from his parents and hurt family members.
  • DoorDash ran the full campaign despite the backlash and marketing expert Ana Andjelic defended the spot as relatable and effective at generating publicity for the brand.
  • Neither Brooklyn nor other members of the Beckham family have commented on the payment or the criticism, leaving questions about potential reputational damage and how brands should handle private conflicts.