Overview
- DoorDash released the full World Cup commercial on Wednesday showing Brooklyn Beckham place match tickets into a delivery bag and hand them to a courier after saying, “It’s a long story,” about watching the tournament from home.
- The advert was posted on Brooklyn’s Instagram with a caption directing followers to follow DoorDash for clues about where the tickets would be dropped as part of a fan engagement promotion.
- Many outlets and commentators read the spot as a deliberate nod to Brooklyn’s January Instagram statement that he is not speaking to his parents and accused them of prioritising “Brand Beckham.”
- Photographs of 14‑year‑old Harper arriving at Brooklyn’s Los Angeles home prompted a dispute in which Brooklyn’s representatives called the moment “choreographed for the cameras” and sources close to David and Victoria Beckham denied that claim.
- Public reaction has been largely critical in media and among PR professionals, who called the execution tasteless and warned the advert could damage Brooklyn’s commercial prospects and the wider Beckham brand.