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Brooklyn Beckham Frames Cloud23 as His Main Focus After Candid Tribeca Remarks

His comments at Tribeca reveal an intense, hands-on role in the hot sauce business and underline how the brand now defines his public work.

Overview

  • Beckham, who spoke at the Tribeca Film Festival on Thursday, said he can “come across as annoying sometimes” because he routinely pitches late-night ideas to Cloud23’s CEO.
  • He told the audience that the idea for Cloud23 began when he and his wife, Nicola Peltz, drunkenly made hot sauce at home and then kept refining the recipe.
  • Beckham described an obsessive creative process, saying he calls the company on Sundays at 10 p.m. with spontaneous condiment or direction ideas.
  • He also said he “hasn’t worked in five years,” framing that period as time devoted to building Cloud23 rather than traditional jobs.
  • The remarks land against a public split with his parents after a January statement severing ties, and they feed ongoing debate over his shifting careers and use of the Beckham family name.