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Broadway Grosses Rise Modestly Before Tonys as Winners and Star Returns Boost Sales

Producers reported immediate post-telecast ticket surges that the Broadway League’s next weekly receipts are expected to quantify

Overview

  • The Broadway League reported $38,224,380 in grosses for the week ending June 7, a roughly 2% increase from the prior week and about a 17% decline from the same week last year.
  • Harry Potter and the Cursed Child posted the largest single-show spike, rising by about $530,000 when film actor Tom Felton returned to the cast and playing to roughly 94% capacity.
  • Most Tony nominees saw pre-awards gains, including Cats: The Jellicle Ball (up about $120,126 to just over $1.02 million), The Lost Boys, Schmigadoon!, Titanique and Becky Shaw.
  • Schmigadoon! won Best Musical and had climbed to about $957,049 in the pre-Tony week while Ragtime won multiple Tonys and announced a two-week extension with a final performance now set for Aug. 16.
  • Industry sources say the Tonys and high-profile casting create immediate buying spikes but that the full, sustained box-office effect will appear in next week’s official Broadway League receipts, with volatility driven by limited runs and high ticket prices.