Overview
- Last week Broadway reported total grosses of $29,331,200, a drop of roughly 20% from the prior week.
- Overall attendance fell about 11% to 258,418 and house occupancy slipped to about 85% as average paid ticket price declined to $113.50.
- The decline reflected a Fourth of July holiday effect and Macy’s fireworks reducing Saturday theatergoing, three fewer shows on the boards, and several productions playing seven-performance weeks.
- High-profile final weeks lifted demand for certain runs but shifted sales between periods: Oh, Mary! posted the highest average ticket at $214.44 during Maya Rudolph’s final week before Meg Stalter took over, and Tracee Ellis Ross is set to replace Mariska Hargitay.
- Season-to-date grosses stand at about $219,079,486, roughly 10% below last year at this point, a gap that industry observers say reflects trimmed summer rosters, high ticket prices and continued week-to-week volatility.