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British Baker in Mexico City Apologizes for Deriding Mexican Bread as Boycott Calls Grow

The controversy has shifted into a debate over cultural respect, expatriate influence, gentrification in Mexico City.

Overview

  • An April 2024 podcast resurfaced in December showing Richard Hart saying Mexico “really don’t have much culture of bread” and describing local rolls as “white, ugly” and industrial.
  • Public backlash surged on social platforms with calls to avoid Green Rhino, and influencer Arturo Lemmen said he will no longer visit the Roma Norte bakery.
  • Hart posted an Instagram apology acknowledging he failed to act as a respectful guest and pledged to listen more, while reactions remained mixed and Green Rhino declined further comment.
  • The dispute broadened into questions about who gets to critique Mexican culinary traditions and the role of foreign-run, upscale food businesses in a gentrifying capital.
  • Images circulating that appeared to show Green Rhino vandalized were digitally fabricated, and outlets reporting on them said no physical damage occurred.