Overview
- Only Pitch chocolate-filled 225g packs (6 x 37.5g) with batch code UK 034 and best-before 4 March 2026 are included in the recall.
- The product was sold by major UK supermarkets including Tesco, Sainsbury’s, Asda, Morrisons and Ocado, with point-of-sale notices now in stores.
- Customers are advised not to consume the identified packs and to contact Brioche Pasquier customer care at technical@briochepasquier.com or via the company website.
- Brioche Pasquier says no other batch codes or products are affected, clarifying scope after some early reports also mentioned hazelnut variants.
- The Food Standards Agency issued the alert on Saturday 7 February, warning of hard white plastic fragments that present a choking and ingestion hazard.