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Brian Kelly Turns to AI to Prep for Coaching Interviews After LSU Firing

He casts AI as essential to the next wave of college coaching.

Overview

  • Kelly said he uses Anthropic's Claude every day to rehearse answers he would give athletic directors in job interviews.
  • He said AI can sort recruiting targets, build player profiles, and scan the transfer portal to speed up roster work.
  • Kelly contrasted platforms, saying Claude predicts "outside the lines" while ChatGPT stays "down the center."
  • He remains off the sideline as he does TV for CBS Sports and fields consulting offers while continuing daily film study.
  • LSU dismissed him midseason in 2025 after a home loss to Texas A&M, and coverage notes peers like Jimbo Fisher and Ed Orgeron have not returned to head jobs.