Brian Kelly Debuts as CBS Sports Network Analyst in Fargo Booth

The appearance signals the start of Kelly’s post-LSU career with an uncertain reception that will require more broadcasts to judge.

Overview

Kelly made his broadcast debut in the CBS Sports Network booth on Saturday for North Dakota State’s 33–7 win over Jacksonville State, a game the Bison dominated 374–170 in total yards and forced two turnovers.
On air Kelly acknowledged a learning curve, saying “I’ll have to get better to keep up with you guys,” and he offered coach‑style critiques including a Monday‑meeting line about clock management.
Viewers posted mixed reactions online, with some praising his football insight and others mocking his delivery, voice and gestures while many joked about what accent he would use.
The move follows Kelly’s October 2025 firing at LSU and reports of a large buyout, which coverage frames as freeing him to pursue broadcasting rather than a pay necessity.
Outlets call the debut an early, inconclusive test of a new career and say more appearances will determine whether Kelly can adapt to a multi‑person booth and build a lasting role in media.