Overview
- The companies said they will open a capped £1 million tab for free pints only if England, Scotland or the United States reaches the 2026 FIFA World Cup final.
- Redemption would begin July 20, the day after the final, with eligible fans wearing a team jersey able to claim up to two free pints on a first-come, first-served basis while funds and beer supplies last.
- The offer is limited to participating BrewDog locations in England, Scotland, Ireland and Las Vegas and to Tilray-owned U.S. brewpub brands including SweetWater, 10 Barrel, Blue Point, Breckenridge, Montauk and Terrapin.
- If none of the three teams reaches the championship match the £1 million tab will not be used, making the giveaway conditional rather than guaranteed.
- The promotion follows Tilray’s March acquisition of BrewDog’s UK brewing operations and 11 pubs and is billed as a way to boost pub traffic, host watch parties and help rebuild the brand after administration and restructuring.