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Brazil’s First Lady Meets Brazilian Influencers in Seoul Ahead of Lula’s State Visit

Her outreach spotlights a soft-power push centered on cultural exchange.

Overview

  • Janja Lula da Silva met on Feb. 20 in Seoul with Brazilian creators who live in South Korea to discuss cultural exchange and local culture.
  • Participants included Letícia Coutinho, Daniel Kim, Gabriela Dalcin and Alê Anjos, with G1 also citing Bomi Hong among those present.
  • On Instagram, she called South Korea a global example of culture shaping behavior, consumption, aesthetics and social debates, highlighting K-pop, K-dramas and K-beauty.
  • She is running an independent, public-facing program as part of the advance team for President Lula’s Feb. 23 state visit, after arriving in Seoul on Feb. 19; Lula is due to land on Feb. 22 after official business in India.
  • The meeting was presented as a cultural-exchange event and took place without announced participation by South Korean officials, and local reporting says she plans to meet First Lady Kim Hea-Kyung during her stay.