Brazil Warns AI Toys May Violate Child Protection Rules

Overview

• A technical note from the Secretaria Nacional de Direitos Digitais, published this week, flagged six AI-enabled devices sold in Brazil and urged formal probes by Senacon and the ANPD.
• Sedigi’s analysis found the Loona, EMO, Miko 3, Aibi, Vector and Amazon Fire HD Kid Pro use cameras, microphones, internet links and AI chat features that can capture facial and voice data continuously.
• The report says these toys can simulate emotions and adapt to children’s behavior, which may foster emotional dependency and open paths for manipulation or excessive use.
• Sedigi recommended that marketplaces and manufacturers clearly label AI use, internet access and data collection, and warned platforms could face joint liability if warnings are missing.
• The note cites past international cases such as the banned My Friend Cayla and Miko 3 audio leaks to show how connected toys have led to spying and data exposure and says regulators must now verify the preliminary findings.