Overview
- TV Globo reported a reach of 55.9 million for the Brazil‑Scotland match on Wednesday with a 39‑point Painel Nacional de Televisão rating and 40.7 million people watching exclusively on Globo.
- SBT posted 13.7 rating points in Greater São Paulo with a peak of 14.5, its best São Paulo performance in three years and far ahead of Record for the same timeslot.
- Globoplay logged 9.5 million hours consumed across Brazil’s first three matches, a 17% rise versus 2022, while the 18–34 audience for Brazil’s games climbed about 70% over the same span.
- Broadcast rights remain split so viewers overlap across platforms with CazéTV holding digital rights to all 104 matches and Globo and SBT sharing free‑to‑air windows (Globo 52 games, SBT 32).
- With Brazil advancing to a June 29 knockout game in Houston against Japan, networks and advertisers will compete for fragmented, younger audiences across linear TV, streaming and exclusive digital streams.