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Brazil Sets Record With 9.29 Million Foreign Visitors in 2025

Surging demand from neighboring countries, concentrated through São Paulo and Rio, drove the outperformance of national tourism targets.

Overview

  • Brazil logged 9,287,196 international arrivals in 2025, a 37.1% increase over 2024 that beat the National Tourism Plan projection by 34.6%.
  • São Paulo was the top gateway with 2,753,869 entries, up 21% year over year, followed by Rio de Janeiro with 2,196,443.
  • Rio posted its highest annual total on record, rising 43.7% from 2024, including 223,515 foreign arrivals in December.
  • Paraná received 1,064,416 visitors from abroad, representing 11.46% of the national total, alongside record visitation at Iguaçu National Park.
  • Argentina led source markets with 3,386,823 travelers, while Venezuelan entries rose 1,860% to 169,346, with nearly 60% arriving overland via Roraima.