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Overview
- In Rio de Janeiro, 30.8% of consumers plan to spend R$500 or more on holiday purchases, up 3.2 percentage points from 2024, according to Asserj.
- Cost control shapes choices in Rio as 66.5% report substituting pricier items with more affordable alternatives, with chester leading the holiday menu ahead of bacalhau and turkey.
- Shopping is being timed closer to the celebrations in Rio, with 36.2% planning market trips only in the week before the holidays versus 32.9% last year.
- In Mato Grosso, average planned spending rose to R$759.79 from R$500 in 2024 and 56.78% intend to shop, supporting a projected R$1.26 billion in seasonal turnover, G1 reports.
- Mato Grosso respondents prioritize clothing and holiday food, with 50.52% planning to pay by credit card and 35.64% opting for PIX.