Overview
- DoubleTree gave away its warm signature chocolate chip cookie to anyone who stopped by participating U.S. hotels on Tuesday, Aug. 4, with allergy-friendly options available while supplies lasted.
- Insomnia Cookies ran a buy-one-get-one-free deal on Chocolate Chunk cookies that included vegan and gluten-free Chocolate Chunk varieties and was valid in stores and on local delivery through Aug. 4.
- Burger King Royal Perks members could redeem 150 Crowns in the app for two free chocolate chip cookies on Aug. 4 as a point-redemption reward.
- Chips Ahoy! launched a limited-edition Mystery Cookie and a sweepstakes that lets fans guess flavors daily for a chance at a $25,000 grand prize with the contest running through Oct. 31.
- Many other chains and bakeries offered app vouchers, online promo codes and multi-day discounts—examples include Crumbl’s free Dirty Soda voucher through Aug. 8 and extended online sales from brands such as Cheryl’s and Jacques Torres—reflecting a marketing push that stretches past the holiday and uses loyalty tools to drive repeat visits.