Overview
- Major brands posted Iceman-inspired ice images on social media, with examples including Chiquita, Chipotle, Coors Light, Laneige, KFC, and the New York Giants.
- The brand images appear to be graphic design or AI-generated, not real sculptures, in contrast with Drake’s physical installation.
- Drake staged a massive ice block in downtown Toronto that hid the release date for his album Iceman and drew large crowds trying to reach the reveal.
- Twitch streamer Kishka found the sealed date, and firefighters later melted the remaining structure for public safety, a move backed by Toronto Mayor Olivia Chow.
- Reports from the scene described risky behavior such as open flames, flammable liquid, climbing, and even a campfire that briefly prompted a police blockade, while the album is slated for May 15.