Overview
- Brandenburg’s presence returns to Messe Berlin from January 16–25 with around 70 exhibitors concentrated in Halle 21a showcasing regional food, tourism and rural life.
- Eberswalder Wurstwerk will appear in the Brandenburg hall even as its Tönnies-owned plant near Eberswalde is slated to shut at the end of February, with the brand continuing but no longer supplied from the region.
- A slaughterhouse in Perleberg is also closing, underscoring the cost pressure and consolidation hitting the regional meat industry.
- Cattle will be shown again after last year’s contained foot-and-mouth incident in Hönow, while poultry stays out this year because of avian influenza.
- Sector sentiment is weak, with a regional barometer reporting only 12% of firms beat 2025 expectations and 52% fell short, as more than 600 trade representatives register to scout new products at the fair.