Overview
- Brad Pitt, who spoke to Esquire on Monday, said generative AI used as a tool could lower visual-effects costs and make more mid-budget films financially viable.
- He framed the benefit specifically around VFX work rather than replacing creative roles and cautioned that AI outcomes depend on who builds and directs the technology.
- Asked whether AI could replicate his performances, Pitt said it is possible but that the final result might not reflect an actor’s creative choices.
- Pitt described being body-scanned for two decades and said he adds contract language to own and destroy his scans to limit future misuse.
- The comments arrive as studios, VFX houses and performers’ unions continue to negotiate rules on AI use, with risks to jobs, rights and governance still unresolved.