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Brabus Docu-Reality Series 'One Second Wow' Sets Feb. 26 Prime Video Debut

Prime Video becomes Brabus’s showcase for a hybrid docu-reality that advances its lifestyle positioning.

Overview

  • The six-episode series centers on daily operations at Brabus with CEO Constantin Buschmann and creative director Mili Umicevic.
  • i&u Studios, part of Leonine Studios, produced the show, which is directed by Martina Hänsel with Christian Meinberger as producer.
  • Filming took place in Bottrop and international locations including Los Angeles, Milan, Cannes and Dubai.
  • The narrative emphasizes decision-making, design work and high-pressure coordination rather than polished product reveals.
  • The show includes personal moments that illustrate the overlap of work and private life as coverage highlights Brabus’s expansion into motorcycles, boats, classic cars and real-estate projects such as an Abu Dhabi island.