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BPI Strikes Multi-Unit Disney Partnership To Bring Perks to Filipino Customers

The deal knits Disney perks into everyday banking for Filipinos, signaling a push to reach fans in markets without nearby parks.

Overview

  • BPI, which is marking its 175th year, announced Thursday a collaboration with The Walt Disney Company Southeast Asia that spans Consumer Products, Entertainment, Disney Cruise Line, and Hong Kong Disneyland, making it the first Philippine bank to secure such a multi-unit deal.
  • Customers will get payment cards with designs from Disney, Pixar, Marvel, and Star Wars along with other themed premiums.
  • BPI also flagged special Disney+ promotions and rewards plus offers and events tied to select film releases.
  • Travel perks include special privileges for booking the Disney Adventure cruise sailing from Singapore and for Hong Kong Disneyland experiences.
  • Key launch specifics, including start dates, pricing, and how to enroll, have not been disclosed.