Overview
- Samyang Foods announced on Feb. 9 that BoyNextDoor will serve as global ambassadors for Buldak’s new campaign titled “Hotter Than My EX.”
- To launch the collaboration, the group released “Earth, Wind & Fire (Buldak Hotter Than My EX Ver.)” at midnight KST on Feb. 9, with all members contributing new lyrics.
- Initial short-form campaign videos are live, and a longer campaign video is set to debut later this week.
- Limited-edition “Hotter Than My Ex” Buldak Original Hot Big Bowls are available through February at Walmart, H Mart, and TikTok Shop with Valentine’s packaging featuring the PEPPO character.
- Planned promotion spans Asia, including Japan’s TBS CDTV Live! Live! broadcast on March 7 and Taiwan’s Kaohsiung Sakura Festival on March 13, following BEAT AX festival appearances in Japan.