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Bose Revives Lifestyle Line With Modular, AirPlay-Ready Home Speakers

The company is betting that easy streaming from any app will pull users away from closed speaker systems.

Overview

  • The three-product Lifestyle Collection, announced Tuesday, is available for preorder now with a May 15 ship date.
  • Pricing lands at $299 for the Ultra Speaker ($349 in Driftwood Sand), $1,099 for the Ultra Soundbar, and $899 for the Ultra Subwoofer.
  • Bose supports AirPlay, Google Cast, and Spotify Connect so users can group these speakers with non‑Bose devices without relying on a proprietary app.
  • Alexa+ voice features are built into the Ultra Speaker and Soundbar at launch, while Auracast remains disabled and the single Ultra Speaker lacks room correction for now.
  • The system scales from one speaker to a wireless 7.1.4 setup with the soundbar and subwoofer, and the new CustomTune calibration uses a phone mic instead of Bose’s old headset.