Overview
- Bose announced the new Ultra Open Earbuds (2nd Gen) and the Sport Open Earbuds on Thursday, Sept. 17, opened preorders on Sept. 19, and plans to ship both models starting Oct. 1.
- The Ultra Open (2nd Gen) is the $299 flagship with a newly engineered driver for deeper bass and higher volume, up to nine hours of play on the buds and about 19.5 extra hours from a redesigned wireless‑charging case, and a Cinema Mode powered by Bose TrueSpatial for a wider soundstage.
- The $199 Sport Open is a fitness‑focused model that uses a soft silicone cuff for a secure fit, has an IP54 rating for dust and sweat resistance, tactile controls, and offers seven hours of battery life plus roughly 22 hours from its case.
- Both models use Bose Open Audio and Speech Clarity, support Bluetooth 5.4, multipoint pairing and Google Fast Pair, and Bose says a post‑launch firmware update will add Google Find Hub, Alexa+ and Apple Music shortcut support.
- The launch has already pushed discounts on the original Ultra Open at retailers and positions Bose to challenge rivals such as Shokz and Sony by offering both a premium open‑ear option and a lower‑cost sports variant for runners, cyclists and commuters.