Overview
- The 30‑second commercial was released Feb. 5 and is slated for the second quarter of Super Bowl LX on Feb. 8.
- Fieri appears as a subdued “Just a Guy” who snaps back to his signature persona when he uses Bosch appliances and power tools.
- After online confusion over teaser clips, Bosch said the transformation used practical makeup and visual effects rather than AI.
- The spot is part of “The More You Bosch, The More You Feel Like A Bosch,” with extended cuts and behind‑the‑scenes content planned online.
- Bosch executives say the ad aims to improve brand recognition and support U.S. growth goals, reflecting a broader marketing shift toward emotional storytelling.