Overview
- From July 1, 2026, the stadium will carry the name Ista-Borussia-Park under an agreement initially running to 2031.
- Media reports put the deal at roughly €4.5–5 million per year, and the club emphasized that the Borussia-Park element remains in the title.
- Executives cited funding needs for upgrades including floodlights, IT systems, turnstiles, roof membrane and corrosion protection, with the arena slated to be fully paid off by 2031.
- Active fan groups protested the process and criticized a lack of consultation, while the club says it later held sessions to explain the decision.
- Ista has served as Borussia’s sustainability partner since July 2025, and the deal leaves only FC St. Pauli and Union Berlin without sold naming rights in the Bundesliga.