Overview
- The club officially revealed its 2026/27 third kit during an Asia tour in Tokyo, rolling out images and promotional material at the launch.
- The shirt is dominated by bright purple with neon-yellow collar, sleeve accents and squad numbers, and features a red-and-white Vodafone sponsor across the chest.
- Supporter response on the club's announcement posts was largely negative, with many fans criticizing the colour choice and overall design.
- Dortmund confirmed the home kit remains the club’s classic yellow and black, while the away shirt has not been released and is reported to be black.
- The timing of the launch doubles as a regional marketing push and places the new kit in full view ahead of the season’s early, high-profile fixtures, which will influence merchandising and the club’s public relations choices.