Overview
- Boots confirmed changes to its Advantage Card will roll out from May 2026 for millions of members.
- The company is scrapping the 10% discount on Boots own-brand items and replacing it with app and online offers like double points and exclusive price cuts on brands customers buy most.
- Members will keep earning 3 points for every £1 spent, and Parenting Club shoppers will still get 8 points per £1 on their baby shop.
- Boots says it will cut prices across its own-brand range for all shoppers to balance the loss of the blanket perk.
- Chief marketing officer Charlotte Lock says customers asked for tailored deals, which means the biggest gains may go to people who activate personalised offers each month.