Overview
- Counterpoint Research says book-style models held about 52% of foldable shipments in 2025 and are projected to reach roughly 65% in 2026, a forecast rather than final sales data.
- Manufacturers are prioritizing larger, premium foldables for profitability, with clamshells increasingly positioned as style-focused complements and expected to lose share gradually.
- Samsung’s internal mix has already shifted, with Galaxy Z Fold 7 shipments surpassing Galaxy Z Flip 7 in the second half of 2025, according to Android Headlines’ summary of the trend.
- Users are gravitating to devices that enable productivity and carry top-tier specifications despite higher prices that can approach or exceed $2,000.
- Competitive moves remain in flux, with reports suggesting Apple may debut a large book-style foldable in 2026 and Samsung is developing a wider Fold, though neither plan is confirmed.